E211: 📦B2B Commerce Corner #1 | How to Accelerate Your B2B Digital Commerce Enablement - Jay Schneider, B2B Squared | 03 May 2023
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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The Rise of Vertical Specific Platforms in the B2B Market
The B2B market has been fairly sizable for a while and yet when you look at the platforms that are really just focused on kind of the mid-market B2B. There's no question that those players are absolutely making a play for the B2B business because that's where the growth is. And we're even seeing legacy players become a little bit more cost effective or cost achievable, I would say. We've seen this for a very long time in the B2C space but it's really only started to emerge on the last few years in the B 2B space.
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