2min chapter

Y Combinator Startup Podcast cover image

#154 - Matt Cutts

Y Combinator Startup Podcast

CHAPTER

How to Start a Successful Self-Service Advertising Campaign

At Google at the time, there were a lot of shifts in strategy. There was this thing called Overture where people could bid on things. At one point, I was in the ads group, and they said, we're going to do this prototype of self-service advertising. And oh, man, I forgot to turn off caching when I ran that experiment.

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