Is There a Trend to Conserve Water in the Home?

Study: 30% of home owners do try to conserve water in the home. Two years ago, 20 % did. Last year it was 25%, this year it's 30%. Those people who were just told 30%) trid to conserve, they actually now used more water. Because they could do the math. It meant 70 per cent of people don't social proof said, don't care about this. But those people who saw that there was a trend to 30%: Now they use significantly less water.