How to Make a Tree Planting Event Work

"I think unconventionally I'd take risks and I think if you're honest and you're talking You know not a lot of fluff. Anyways, those were probably two big risk take Now moments that well, what if we didn't raise the money? We'd have to eat it ourselves," he says. "Within two weeks...we had about two hundred three hundred people come to San FranciscoWe had four days of doing tree planting. We did tree talks."