How to Connect With Your Audience | BigThink
The GaryVee Audio Experience
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Mastering Attention in Digital Storytelling
This chapter examines the transformation of storytelling and marketing in the digital age, highlighting the transition to fast-paced, attention-driven narratives. It introduces the concept of 'day trading attention,' focusing on capturing and leveraging audience engagement across platforms like TikTok and Spotify. The discussion underscores the importance of self-awareness, creative strategies, and continuous learning in effectively navigating a saturated market.
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