Is Synthetic Data Really Working?

Safegraph is doing an anti-evaluation where you start to say, hey, here's the things that we're confident our data doesn't work well in. The cool thing about synthetic data is if you know what questions are being asked, you can create synthetic data that could be 99% representative of the original data. "I do love this a lot because you're also with this concept, save a lot of time for your customers or you create some people trying to challenge this," he says.