Why DTC Goes Beyond the Dot Com with Carter Jensen of General Mills
Up Next In Commerce
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Are You Coming in From the Top and Seeing These Brands?
Kenne: How do you decide which brands should be driked? Te consumer? Totally. We work super closely with brand leaders from across the organization, because there's no one who knows thei're brands, their objectives, their challenges better than the brand leaders. And we say, hey, like new brand. Consumeris really ripe for these digital interactions. You know, a you know, the margin looks good, like this seems to be really ripe for a least i detoce investigation. and so we will push things along from there.
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