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#57 John Bogle: Stay the Course: The Story of Vanguard and the Index Revolution

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The Effect of Marketing on Human Nature

In 1967, the Enterprise Fund made a dubious return of 117%, built largely on the acquisition of previously privately owned stocks. The fund's assets grew to 950 million by the close of the next year but reality finally returned and it soon ceased to exist. "When you're scared, you're likely to copy," says John Avlon.

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