Jesse Pujji (Gateway X) - How Brands Should Approach Performance Marketing Today, When To Raise Equity vs. Boostrapping & How He Incubates Companies
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands
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Performance Marketing
I think there's a few pieces to it that, that it come up for me very, very regularly. goal setting is very arbitrary, pretty fundamentally. If you tell your team three to one, they'll accomplish three to one and they'll do certain activities that are probably the easiest path to get to three to one. The third thing I'd say and last is like, don't set destination goals set, like set process goals. It make a lot more sense for VC money or, or angel money or, you know, any type of money that actually could be, could generate return for you.
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