4min chapter

The Retail Pilot cover image

Terry Lundgren: Leading the Evolution of Department Store Retail and the State of the Industry Today

The Retail Pilot

CHAPTER

Evolving Strategies in Department Store Retail: Balancing Experience and Aspirational Brand Value

This chapter explores how department stores are shifting from traditional mall locations to smaller formats with a focus on customer experience. It highlights innovative approaches to enhance local business and inventory through off-price offerings while maintaining brand integrity.

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