S26 E1: Your Future Self Is an Entirely Different Person (Hal Hershfield)
The Next Big Idea Daily
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How Neuroimaging Can Help You Make Better Decisions
The author is a professor of marketing and psychology. His research looks at how our brains behave when we're thinking about ourselves, about other people, and about our future. He found that on a brain level, the activity that comes about from thinking of your future self looks more like the activity that come about when we think about others.
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