How Neuroimaging Can Help You Make Better Decisions

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The author is a professor of marketing and psychology. His research looks at how our brains behave when we're thinking about ourselves, about other people, and about our future. He found that on a brain level, the activity that comes about from thinking of your future self looks more like the activity that come about when we think about others.

Can vividly imagining your future self help you make better decisions? Hal Hershfield thinks so, and he’s got the research to prove it. Hal — who teaches at UCLA and has been called a “pioneering psychologist” by none other than our curator Adam Grant — is out with a new book called “Your Future Self: How to Make Tomorrow Better Today,” and he is here all week to help Michael, you, and future you achieve success.