LEVELS – A Whole New Level cover image

#89 - Living on a farm while working at Levels (Ben Grynol & Chris Jones)

LEVELS – A Whole New Level

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What's Your Perspective on Analytics?

With big companies and with small companies, there's a lot of opportunity to learn. The theme, i would say, is democratiy tion of data. And the place i saw this that shocked me, but i thought it was really well done, was when i joined zinga. I was there to build ther text analytics and kind of voice of the customer programme, or voice of the player programme,. using surveys and text mining and just basic analytics for member insights.

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