The Benefits of GA4

The predictive component of GA4 is one of the bright spots when it comes to this. If you haven't connected and really utilized analytics to map to any advertising doing, especially Google advertising, that's one that I would definitely take a little bit of time to do. The idea being able to go and do retargeting or push messages out, especially some even standard straightforward audiences or you can build your own,. That's probably another good point for your audience to know if you choose Google Analytics or GA4's audiences.