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Reducing customer churn - Andrew Michael on The Product Experience

The Product Experience

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What Do People Get Wrong About Churn?

In the early days, it's very difficult to turn away customers and say, okay, this is not a good fit when you're running out of run away. The next mistake as well, I think, is that most companies end up starting to focus on churn. But we obsess so much in the beginning, like we see this number and like, are we losing so much revenue every month? And ultimately, it's going to end up costing us more than dads. It's just a nature of timing and what's right for the business at this time. There's so much that I wanted to dig into, but we'rerunning out of time, sadly. We've got time for

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