The Importance of Measurement and Authority in Content Creation

The following is a BONUS EPISODE recorded by the Exposure Ninja team.

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Here's what most marketers are missing about content in 2025: while everyone's rushing to implement AI content tools (like copy.ai and Jasper), the reality of what's actually driving results looks completely different.

In a recent strategy discussion, three of Exposure Ninja's leading marketing experts broke down exactly what's working in content marketing right now - and more importantly, what isn't.

Dale Davies (Head of Marketing), Charlie Marchant (CEO), and Abigail Dalton-Jones (Head of Content Marketing) shared insights from managing hundreds of client campaigns across multiple sectors.

The findings challenge everything most marketers think they know about content in 2025.

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