How to Rethink a Funnel Concept

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If you solely just focus on, hey, this is my strongest ideal customer. Then maybe we can start considering down the line that other bucket and how we're going to market to those people. But right now, the most successful people on our product are those people. So let's focus on the most successful because a lot of people also marketers think of acquisition of customers and not retention of customers. And I'm glad you're bringing it through to the other stages of a customer's experience. Yeah.

Why should businesses forget the funnel? And is the funnel really just an oversimplification of what drives revenue?

Claire Sullentrop, author of “Forget the Funnel,” certainly thinks so, and she’s here to discuss the reasons why businesses need to focus on the larger, qualitative data driving customer growth.

She and Daniel chat about the importance of identifying and mapping out the ideal customer journey, the right questions to ask when conducting customer research, and how to operationalize customer motivation.

0:00 Intro

1:40 Forget the Funnel

6:55 Mapping the Ideal Customer

9:17 Adopting Customer-Led Growth

17:36 Customer Retention

22:05 Improving Conversion Rates

25:28 A Hill to Die On

27:34 Contact Us

www.forgetthefunnel.com

Follow Claire:

LinkedIn: https://www.linkedin.com/in/clairesuellentrop/

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