161 - Why You Should Forget the Marketing Funnel, with Claire Sullentrop
The Marketing Millennials
00:00
How to Rethink a Funnel Concept
If you solely just focus on, hey, this is my strongest ideal customer. Then maybe we can start considering down the line that other bucket and how we're going to market to those people. But right now, the most successful people on our product are those people. So let's focus on the most successful because a lot of people also marketers think of acquisition of customers and not retention of customers. And I'm glad you're bringing it through to the other stages of a customer's experience. Yeah.
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