
Ep 248: Bryan Alston, Greater Than - How Greater Than Became Inc’s #198th Fastest Growing Company In the US
DTC Podcast
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What's the Home Base for the Greater Than Community?
TikTok has been a very good top of funnel channel for us. We still invest in TikTok because it's important for awareness and for impressions. But like Facebook and Instagram is still really heavy for us, both on the organic and the paid side. I don't see retail as competing with e-commerce, just like how I don'tsee Amazon and Shopify as competing. And I do think that we will do very well in retail.
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