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S4 Ep3: Offshore Hiring/Attentive’s Hostage Situation/Klaviyo’s IPO
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How to Increase Your Email Pop-Up Conversion Rate
If you could look at last year's Black Friday and understand the LTV of a customer that came in where the email pop up was the offer versus just like something more generic. Kind of similar to like checking the conversion rate of the customer. One interesting thing on the note of pop-ups, there's this company soft serve clothing. Their conversion rate goes through the roof. It's like five X what their evergreen conversion rate is for email capture. And then we're like, hey, do cohort analysis and like a week later. Three weeks later is live.
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