B2B Marketing with Dave Gerhardt cover image

#61: ABM with Hillary Carpio (Head of ABM at Snowflake)

B2B Marketing with Dave Gerhardt

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What Kind of Intent Do You Believe In?

Timothy Miller: I love intent. It's right up there with the Marketos and Sales Forces of the world in terms of success for my organization. We use intent not only to help prioritize accounts, we use it to help craft our messaging. He says he has an unpopular opinion about keyword intent where you actually type in the custom keywords. "I personally have found that when you have the ability to type in anything and everything, nothing means anything"

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