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The Negative Impact of Celebrities on the Public
Commenter: Celebrities just happen to be in a beneficial position of having media attention so they can talk about whatever they want. Even if people weren't actually influenced by a celebrity endorsement, you'd still see support for that idea go up after a celebrity endorsement merely from the fact that people were introduced to the idea. I have this perhaps pessimistic impression that if a celebrity endorse is a reasonable notion, that notion isn't going to carry as much as with the public.