How to Be a Successful Twitter Follower

I tweeted a lot about, you know, iPhone stuff and never once had a response from Apple or from any company really. It felt a little bit faceless and I thought there's a lot of talent out here on Twitter and they're not getting even if it's quite good. And so Microsoft set up this Lumia Connect side of things, which is their community things that were brilliant. They are a family of supporters, I suppose they are, you know what I mean? "They really supported us and championed our brand without ramming it down your throat," he says.