What Does Strategy Mean to You?

i think there are a lot of buzz words associated with strategynd a lot of baggage that it comes with. And i remember the first time ou you tried to convince me that this can be fun and and i didn't understand it, and i do now. So hold on to that thought here, because let's just talk a little bit about strategy. Like you san pe approach it very analytically from spread sheets,. But then you also said, but a lot of strategy is imagining a world of what it could be that doesn't yet exist. And so what does strategy mean to you? How how shall we be thinking about it in this business context?