Can GenAI actually change how people shop? | Reimagining Retail
Behind the Numbers: an EMARKETER Podcast
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Transforming Retail: The Role of Generative AI in the Shopper Journey
This chapter explores the significant effects of generative AI on retail and marketing, covering its role in the shopper journey including advertising, recommendations, and customer service. It also examines the tension between consumer desires for control and the increasing reliance on AI in the shopping experience.
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