Brands Creating Their Own Virtual Destinations

Brands are getting into this by creating their own little met a verses. timberland, the hiking traila type of company has launched an immersive digital tim's trails experience. A then there's b m w, which has claim to have created its own meta verse with jotopia. The platform allows users to navigate re ethereal digital worlds, think imagine and birth as avitars,. With a map and signposts to guide them. And then there's s k two, skin care brand, a, which made headlines with its own virtual s k two city. Users can explore a bustling urban centre, feating sights and sounds of the cities renowned pedestrian on o all of these sortof