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17min chapter
Direct Sales For Authors with Pierre Alex Jeanty
Author Nation: State of the Nation
Strategies for Authors on Direct Sales vs. Retail
The chapter explores the advantages of authors focusing on direct sales, especially for nonfiction creators with established content, compared to traditional retail strategies. It discusses leveraging existing material to create various revenue streams like books, merchandise, and courses, emphasizing the significance of understanding the audience's needs and building a loyal following through platforms like newsletters.
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