Today on the podcast, we’re challenging how you approach B2B prospecting. If you’ve ever been afraid to openly advertise your pricing, roll out a free offer for new customers, or try something completely different from the agency norm, I hope this conversation inspires you to take the risk. In this episode, David Valentine and I discuss how his businesses have grown incredibly by using unorthodox methods to drive sales and keep clients for longer through “Outrageous Offers” and case studies. His agencies have closed 75–85% of their sales by giving clients nothing to lose in working with him. He knows that what companies need most are results — and fast.
Tune in to hear what he’s learned over ten years of agency experience, the different methods he uses to drive sales, and how he guarantees his clients’ happiness.
A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.
What You Will Learn in This Episode:
- What is an “outrageous offer”?
- How to stop creating roadblocks for your agency to obtain new business
- The effectiveness of case studies in showing clients how you can guarantee results
- How to sell results over selling a product
- Why attaching free offers to a guaranteed outcome works
- Why transparency will generate new business for you
- Making yourself irresistible and undeniable to prospects
