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Are There Other Use Cases for That Data?
There is a lack of data in this industry. So when you ask me how much of the bottles we consume end up in the black bin versus the blue bin, well, there's not really a good way to know that. This is where AI and automated data collection come in. The people who buy from the Murphs want to know what they're buying. And if I wanted to count that, I literally have to break this bail open and go here and count every single thing. It's a huge pain.