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108 – Jessica Brylo – Trial Dynamics: Tipping the Scales in Your Favor

Trial Lawyer Nation

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Jury Decision Making Is Mostly Unconscious, Right?

When people hear a fact, they don't just hear the fact in isolation. So often you'll see jurors deliberating and they have completely different memories of what the facts are. You have to come up with a story that resonates with duors based on what their attitudes and beliefs are. And so if you aren't winning out of the gate, if you you don't sort of mess up on your ward, youre in your opening and think, ohw i'll catch up later. It doesn't work that way.

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