4min chapter

Behind the Numbers: an EMARKETER Podcast cover image

The Daily: Can X Stem User Declines and What the Company Might Turn Into in 2025? | Dec 2, 2024

Behind the Numbers: an EMARKETER Podcast

CHAPTER

The Shifting Landscape of Advertising on X

This chapter explores the challenges faced by X, formerly Twitter, in the advertising market following Elon Musk's acquisition. It examines the significant drop in advertising revenue, the potential return of major advertisers, and the implications of forthcoming regulatory changes.

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