$1,000,000 Short Form Agency Getting Billions of Views | Logan Forsyth - Media Scaling
We're Gonna Make It
Cold Outreach and Client Finding
In this chapter, they discuss the process of finding and contacting potential clients through cold outreach. They mention using tools like Apollo.io and clearbit.com to find email contacts, and also recommend hiring virtual assistants (VAs) from platforms like Upwork.com to help with list building and email generation. They explain how their SDR (Stylus Development Rep) handles the email outreach and qualifying leads, and highlight the effectiveness of their subject line guarantee of 100 million views in 90 days.
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