When we think of geeks, we tend to think of the people who built the tech we use – from our smartphones to search engines to AI.   But if we just focus on the tech, we’re missing out on a lot. We’re overlooking how these same geeks reinvented corporate culture using a repeatable set of norms that ensure sustainable innovation. Andrew McAfee is a principal research scientist at the MIT Sloan School of Management and cofounder and codirector of the MIT Initiative on the Digital Economy. He’s been studying innovative companies for decades, and he’s taken what he’s learned and written about it in his latest book, The Geek Way: The Radical Mindset that Drives Extraordinary Results. I’m convinced what Andrew’s learned about the geek way – and its four key norms – is a roadmap for where today’s – and tomorrow’s - companies are headed. Episode Links The Geek Way New Book Explains the ‘Geek Way’ to Manage a Company Forward Thinking on How Geeks are Changing the World Interview with Roger Martin The Team Learn more about host, Gayle Allen, and producer, Rob Mancabelli, here. Support the Podcast If you like the show, please rate and review it on iTunes or wherever you subscribe, and tell a friend or family member about the show. Subscribe Click here and then scroll down to see a sample of sites where you can subscribe.