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2min chapter
Curing the Trust Problem with Mark Cuban
Raising Health
The Role of Innovation in Healthcare
In a cost-plus world, you don't get paid for innovation. So right now, like with specialty drugs, it might be $3.5 million for a hemophilia drug. The hard part of the innovation is how do you sell it? And how do you deal with the people who aren't ready to take on the new innovation versus those who are and pricing it to deal with that curve?
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