I think what you just said is so powerful that the point is to achieve the integration because that's the only way you can actually think about this stuff from a sort of big picture perspective. I'm co-writing with James Allworth who is an atheist, right? Because he was pretty upfront about that fact that. For different people it will be different things and different drivers and motivations but whatever it is that matters to you it needs to all connect and work together. If you are going to segment and separate those things in your in your head well how do companies fare when they do when they have all the different pieces aligned and all integrated?"