Navigating Brand Sponsorships in Audio and Video Podcasting

The chapter explores the challenges and strategies of pitching brands for audio podcasts compared to video podcasts, discussing the difference between selling ad flights and guaranteed impressions. It highlights the importance of long-term sponsorships and shares personal experiences of overcoming growth plateaus by leveraging LinkedIn. The chapter also delves into the untapped potential of LinkedIn for content creators and professionals, emphasizing meaningful engagement and sales conversations through targeted outreach.

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