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2min chapter
Elon Musk Rebranding Twitter To X: Genius Or Ridiculous? (#144)
Marketing Against The Grain
Introduction
On today's show we're having an argument all about rebranding. Is it smart? Is it stupid? What should you do for your brand for your business? I'm your co-host, Kit Bodner, CMO at HubSpot and Kieran Plannigan is the CMO at SAP. We're walking through brand frameworks. And stick around to the end of the show for the one time it's worth rebranding your company.
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