Introduction

On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in B2B. So what better way to put a face and personality to your company or product than by building a personal brand for your boss? This is a huge opportunity to build trust with your target buyer!

We also dive into newsletter usage data from Beehiiv - (spoiler alert: it’s BAD news for marketing.)

And AI DeepFakes are here! Is the sky falling? Or is this another tool that marketers could leverage to their advantage - once the public image of AI softens.

Discussed in this Episode:

• The “cold start” content problem
• A LinkedIn strategy that works for busy CEOs
• Making content that fires up your boss and they’re excited to post
• Breaking down newsletter data with Vivek Nanda
• AI DeepFakes: friend or foe for marketers?

Link to Posts:
https://www.linkedin.com/posts/mjpsmith_b2bmarketing-activity-7150583781815468032-lce2?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/viveknanda1_b2bmarketing-b2bnewsletter-newsletters-ugcPost-7151034262157160448-2Dfg?utm_source=share&utm_medium=member_ios

https://www.linkedin.com/posts/emollick_this-is-a-completely-fake-video-of-me-the-activity-7148912788424294401-IY93?utm_source=share&utm_medium=member_ios

Connect with us:

James: https://www.linkedin.com/in/jamescarbary

Brent: https://www.linkedin.com/in/brent-barkey-26406a99/