How Did You Launch Your Customer Acquisition?

Punjab National Bank was the second largest public sector bank in the country. They are sitting on a mountain of company that they used to fund. But basically has a non-existent credit card business or a card business. And therefore I think they missed the whole payments piece in the earlier game. We were also B2B, but more from the SME side. So we realized and I think we were building that very well with these banks. The one thing... Building a digital initiative is not a two year, three year job. It has to be very consistent with the larger vision of the bank.