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Achieve your growth goals faster through A/B testing with Alex Levin
Reveal: The Revenue AI Podcast by Gong
The Power of Personalization in Marketing
The first concept that has been around in marketing for a long time and is a little bit newer in sales, in B2C sales, let's say, is personalization. Alex: Don't put your business in a position where you're only looking at cost savings. If I'm a Regal customer, how do I get to harness the power of the psychology that's baked into your secret sauce? He says it's about using what they're doing in the moment to engage them at the right time with the right message.
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