
#98 James & Per at From Business To Buttons 2015
UX Podcast
00:00
The Importance of Hypotheses in Product Development
Mike Monteiro: In the beginning, everything is a hypothesis. You don't know who your market is and you don't know what your business model is. Those are bigger things to solve first. "If no one's going to buy your product, none of those things matter," he says.
Transcript
Play full episode