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Oil Drilling for Oil - The Business Theory of Clayton Christianson
If you go back to the early 19 hundreds and say you wanted to set up a little business drilling for oil, probly a bit bigger than a little business. But every time you thought, oka, let's try and find some oil here, you drill down, 90 % ofth time it's dry. That's a pretty shocking strike rate. So this is what clayton does. He strives to bring innovators, entrepenes and the people who invest in them the same kind of useful theories that geologist brought to oil drilling. And through all this research and development and theories, they found theories that can actually give you a 60 % strike rate - which is a