The Importance of Branding

I think he deliberately, absolutely deliberately, wears a suit that doesn't fit. He could be styled tomorrow to look reasonably okay. But he looks like an orange tennis ball with a bit of fluff stuck on top. God bless him. I think he's a genius and he worries me too. No, but I have to be honest with you. You should be a brand. And that's brilliant. So here's my question to you, Mr. Boris. Does Washington have hairdressers? I guess so. He could go and have that haircut, couldn't he? Are there tailors in Washington? For sure. Yeah. There are. They're all over the country