He went out and bought the service on his own, not cause he couldn't afford whenever he pat but to to test it. And i think the aha moment was when he tried it, had had it for a few months, and realized, this is the same thing you're paying for everywhere else, but it's fractional on costs. So ryan became an owner of the company. He has a high degree of passion and involvement in this business. A for us, it's sort of the the access play for for everyone. We want every to have a fordable wireless ryan wants to bring that, and we do it through a really interesting and fun way with marketing

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