He went out and bought the service on his own, not cause he couldn't afford whenever he pat but to to test it. And i think the aha moment was when he tried it, had had it for a few months, and realized, this is the same thing you're paying for everywhere else, but it's fractional on costs. So ryan became an owner of the company. He has a high degree of passion and involvement in this business. A for us, it's sort of the the access play for for everyone. We want every to have a fordable wireless ryan wants to bring that, and we do it through a really interesting and fun way with marketing
Aron North and his team are changing the way we think about wireless service – and advertising.
Aron is the CMO of Mint Mobile, a unique direct-to-consumer wireless company owned in part by Ryan Reynolds. Mint Mobile has distinguished itself for its high level of service, low prices and innovative marketing practices, and Aron has played a big role in helping the small firm disrupt telecom giants.
Aron joined host Robert Glazer on the Elevate Podcast to discuss how his partnership with Reynolds works, how Mint Mobile is changing the wireless industry, Super Bowl ads, and much more.
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