Mo shares his insights from the habits of Josh Linkner.

Don’t forget the dinner mint. Don’t forget to add an element of surprise and delight for each interaction you have with a prospect or client. That tiny amount of extra effort often has an outsized impact on the end result.
There was a study that showed the effect of different ways of adding dinner mints to people’s meals and they found some pretty interesting results. Little good things have a big weight because they are unexpected. When you add up the little surprises and delights, they can outweigh the inevitable bad experiences.
The most valuable things you can do are things that help your client succeed, both on a professional level and a personal level. These could be little ways to innovate the delivery or make the experience a little more unique. You could also improve the process or offer them additional information or connections.
Tweaking the way you do things and measuring the results can lead to incredible breakthroughs. One example is the way that Mo offered webinars and follow up content. One simple tweak led to 10x times the result.
Small, low risk experiments in each area of your business will yield some incredible results. Not everything will succeed, but that’s why they’re small.
Fall in love with the problem, not the solution. What can you deliver that will be streamlined and effective, but also unique? A simple improvement would be to describe what you do in your client’s language instead of your own. A little extra effort in the delivery and presenting the solution in the client’s own language will make it feel completely unique to them and create a much more memorable experience with your business.

Mentioned in this Episode:

GrowBIGPlaybook.com

biglittlebreakthroughs.com

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