Navigating Corporate Turnarounds: Leadership and Advertising Strategy

What does it take to rebuild a company from the brink of failure? In this conversation from 2020, Guy sits down with Peter Cuneo, the former CEO who famously guided Marvel Entertainment out of bankruptcy and onto a path that ultimately led to its $4.5 billion acquisition by Disney. They explore the career trajectory that got him, as he puts it “offically addicted to turn around challenges." And unpack some of the 32 leadership principles he has developed over the years. How Cuneo’s turnaround philosophy, born from his experiences in the Navy and Vietnam, helped him identify Marvel’s untapped potential, shift its focus toward intellectual property, and pave the way for its cinematic universe. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.