JPT and the Future of SEO

Joel: People should always try to find their zone of genius and hang out and play there. Ken: Think outside of the tactics and how it can augment your day-to-day workflow. Joel: If you have a small business client who's in real estate, like I use that example, could they have a tool that could help potential new home buyers? Elizate: Could you learn something that you couldn't as a small business owner or an SEO?