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S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland

JUST Branding

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Addressing Range Anxiety in Electric Vehicles

This chapter tackles the concern of range anxiety in electric vehicles, arguing that alleviating fears about charging availability is more achievable than extending vehicle ranges. It offers practical solutions for improving the visibility of charging stations and discusses geographical differences in consumers' perceptions of range anxiety.

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