Direct Mail - How to Target Your Who List as Much as Possible

The game is at least 50 % list, if not more. And so with that piece of information, now you attack lists differently than without it. I mean, i was able to basically spend as much money i had to spend when each of the mailing pieces were a semi elaborate,. know, what we call lumbier dimensional mail and the responses were terrific. Now, by the way, part of the advantage of being able to spending as much money as i wanted ton those pieces had a lot to do with how naive the bank was. But that was ok.