Facebook Ads Are Getting Cheaper, Right?

Facebook is infamous for this. They always issue these scary warnings on their earnings call, the stock plummets and then it ends up not being that bad in a beating of like the next eight earnings calls. So they said, oh, we can no longer increase our ad load. Growth is really slowed. And so the only growth going forward is going to be by the price per ad going up. The thing with stories coming along is that was a massive bullish indicator because when they have way more inventory, the prices per ad go way down. It takes advertisers a long time to sort of adjust to that,. But if you were an advertiser, you're like, well, maybe I