What if earning more starts with ditching the BS toxic hustle culture we’ve been sold?

In today’s episode I’m sitting down with Amanda Goetz — two-time founder, four-time CMO, single mom of three, and author of Toxic Grit: How to Have It All and Actually Love What You Have. We’re talking about how to earn more, buy back your time, and redefine ambition on your own terms without falling into the trap of hustle culture. From the rise and fall of the “girlboss” era to the guilt that comes with labels like “tradwife” and “soft girl,” Amanda shares how to find balance between building wealth, protecting your peace, and creating room for every version of yourself. If you’ve ever felt torn between chasing big goals and actually enjoying your life, this episode is for you.

Amanda’s links:

Book: https://www.toxicgrit.com/

Website: https://www.amandagoetz.com/ Instagram: https://www.instagram.com/theamandagoetz/

Visit https://herfirst100k.com/ffpod to stay up to date and find any resources mentioned on our show!

00:00 Intro

01:23 Amanda on Applying Mindset Shifts

02:06 The "Girl Boss" Era and Its Impact

04:06 Competing Versions of Ourselves

05:02 Seasons of Hustle and Avoiding Burnout

07:10 Defining Toxic Grit

09:15 Surviving Divorce and Building Resilience

12:18 Outsourcing, Rituals, and Reclaiming Time

15:55 Scarcity vs. Abundance Mindset

19:54 Defining Toxic Grit for Women

21:15 Creating Checkpoints and Avoiding Spin Cycles

23:28 Burnout, Alignment, and the Ambition Cycle

29:31 The Five-Phase Ambition Cycle

33:34 The Importance of Rituals and Transitions

38:48 New Models for Ambition and Redefining Success

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