The public is trying to parse what were they doing with their behavior because we have this new class of influencers investing in companies. If Kim Kardashian's talking about her company skims, well, she's an entrepreneur, just like any other entrepreneur talking about. But if she's talking about or Kardashian's talk about the fire festival and they got 100k to promote it, but it's not their entrepreneurial thing? We don't even know what the Tom Brady giselle situation is. Like you're saying, Molly, like these are savvy people. They're probably using their celebrity to get equity. I think so, but I have no idea.

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